Banking providers think long and hard about their core processing system because, it’s the basis of their business. However, it’s not a differentiator in the marketplace because, every retail banking provider has a functional core processing system. As branches empty, and the basis of competitive differentiation shifts to the digital channels, banking providers need to think about a marketing core processing system that will differentiate them in an increasingly digital banking environment. But, what would a world-class marketing core processing system look like?
Join us for a conversation with Mark Sievewright, founder and CEO of Sievewright & Associates, a strategic consultancy to credit unions, about strategy, growth, and technology execution to drive business growth, effectively and efficiently.
The number of banks and credit unions is shrinking as virtual banking moves customers from local branches to phones, tablets, and PCs. This shift favors retail banking providers that can deepen customer relationships quickly through the high traffic digital channels, where customers/members increasingly choose to bank. Why does this shift favor excellence in engagement and cross-selling?
As branches empty and digital banking traffic expands, new engagement strategies are needed to help financial institutions uncover and serve individual member needs. The stakes couldn’t be higher as consolidation sweeps through the industry and fintech providers target financial institution members with unique and personalized experiences. Learn how technology is solving the digital engagement and personalization problem for retail financial service providers.
"Bridging the Clicks-to-Bricks Dividde" is the debut of the Micronotes | Timetrade solution to the problem of scheduling more digital banking users into the branches for important financial conversations. In this webinar, we cover: secure-side traffic & machine-learned audiences, validating needs with interviews, and scheduling and managing appointments. Join us!
Relationships deepen faster with a lot of interaction, listening, and learning -- because the relationship becomes more rewarding. Last week, I met with the chief data officer of a very large U.S. financial service provider (9MM unique visitors per month) and he, too -- is always trying to connect customer click streams back to his machine learning systems so direct expressions of customer interest can be used to train the classifiers used to determine audiences for marketing messages. Unfortunately, advertising and email can only provide a small amount of information on positive interest, and almost nothing on "no interest".
Teaching kids to learn is tricky, I know – my wife’s a teacher and I hear about the challenges, daily. Teaching machines to learn is tricky too, particularly when you don’t have many examples of success to learn from. It's kind of like teaching a toddler what dogs look like, with only a poodle. This is a problem in marketing too, when you have a new marketing initiative but, very little success to teach from.
Staying competitive as a financial institution in today's rapidly evolving fintech driven environment is not easy. Lengthy and costly enterprise software deployments make it impossible for financial marketing executives to try interesting new technologies before making a purchasing decision. But, Micronotes has changed all that. Listen to how one leading credit union solved this vexing problem.
As soon as I roll out of bed, I click a button to buy breakfast from Panera. While I brush my teeth, I ask Siri to text my parents. I order an Uber as I run out the door to start my day. I, along with the 74.8 million Millennials that make up nearly a quarter of United States population, live by the “Amazon 1-click” lifestyle – everything must be fast, efficient, and convenient or it is considered useless, worthless, and antique much like Blockbusters or the US Postal Service.
It seems odd that marketing technology could be used to manage attrition and delinquency risk but, here we are – doing just that. Our customers are now machine learning audiences at high risk of delinquency and selectively offering skip a payment options and engaging early with at-risk customers to avoid loan defaults. Early results are impressive, here they are...
Last week, we hosted a webinar entitled, Let’s Talk About Sales Results, for a Change, which was motivated by the lack of hard sales numbers in articles and blogs produced by the 3,800-odd marketing automation companies industry wide. At Micronotes, we don't use adjectives, hyperbole, and inferences when describing the performance of Micronotes, we use numbers. Here are those numbers...