We've just completed our second field trial with real brands and real bill-payers using our KulaQ technology which enables marketers to conduct mass-scale one-on-one MicroInterviews with opted-in bank bill-pay customers; and automatically make the right offer based on that interview. If you'd don't understand what a MicroInterview is, please go here.

KulaQ represents a new form of targeted outbound marketing based on a very old idea; namely, "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face." Morris L. Hite, Advertising Hall of Fame.

Well, here's what we got, by category.

MicroInterviews taken refers to the number of prospective Customers our marketers interviewed using KulaQ technology. Offer acceptance refers to the number of offers accepted, which were emailed to the prospective customer, divided by the number of offers made. Cost per acceptance is the price our marketers paid to get an offer accepted by a prospective customer. Cost per acceptance is similar to cost per action insofar as the goal of the interview is to craft the right offer for the interviewee based on his or her stated preferences - and have her request the offer made. In other words, it's the action you'd like your visitor, or in this case, interviewee -- to take. 

With acceptance rates at 40-81%, how many of those offers convert to leads or sales? Ah... you'll have to come back for that data. 

In the meantime, what do your conversion rates look like?