One of our customers achieved a 20% conversion to sales ratio in our last field trial meaning that for every 100 digital sales calls made, 20 people walked into the store and bought something with the offer we delivered. How'd they do it and what does it say about the ideal Micronotes customer? 

First off, we were able to get the appointment. Entrepreneurs and flush trust-funds owners notwithstanding, most people have either time or money -- but not both meaning those with the most spending power tend to have the least time to interact with marketers. Busy affluent people can be sold products and services but, you've got to value their time, then use it wisely. Simply put, we value people's time by paying for it, then use that focused 30 seconds to formulate and make a compelling offer to buy.  By this criteria, the ideal Micronotes customer is a marketer who is unable to get the attention of a target group of busy affluent people by other means. 

Second, we were able to marry the right brand to the right audience. Therefore, we serve marketers who know the characteristics of their prospective customers.  

Third, through a carefully crafted sales script and segment-specific offers, we we were able to marry the right offer to the right prospective customer.  This means that the marketer needs to be able to effectively answer the question, "If I could get you 30 second appointments with 35,000 targeted prospects tomorrow -- what would you ask them and what would you offer them based on their responses to those questions?" Perhaps a bit daunting at first but, our software and support makes this process much easier than it looks.  For example, if you are a car dealer, you'd want to make a different offer to the person identifying himself as a car owner servicing at another dealership than to the person identifying herself as in the market to buy a Ford. Moreover,we serve marketers who wish to make private offers to individuals.  For example, if you want to give prospective auto service customers 50% off their next service to try your service department, and a free detail to existing customers -- you can do that with our system and your competition will never know.

Lastly, we know that the cost of the digital sales calls in this case was $16 per customer acquired plus the cost of the coupon.  Corresondingly, marketers need to have enough lifetime customer value to pay $16 to acquire the new customer plus the cost of a compelling offer.  For example, a firm making only $10 over the life of a customer relationship is better off using another customer acquisition vehicle.  

So, if you are a marketer who meets these criteria, you ought to talk to us.