Sarah Fay

Ms. Fay joins the Micronotes board with more than two decades of proven experience in the media industry. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped build Aegis Media’s Isobar into one of the most recognized digital companies in the world through a combination of acquisitions, new business wins and organic growth. In her role as president of Carat Interactive and then president of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity. An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for social marketing campaigns. Sarah has been widely quoted in leading media outlets including: Ad Age, Ad Week, DM News, B2B Magazine, The New York Times, The Wall Street Journal, and USA Today. Additionally, Sarah is a frequent speaker at major marketing conferences and actively participates on several company and industry boards.

Glen Urban

Glen Urban, David Austin Professor of Marketing at MIT, is a leading educator, prize-winning researcher specializing in marketing and new product development, an entrepreneur, a prolific author, a sculptor, and a sailor. He has been a member of the MIT Sloan School of Management faculty since 1966, and was Dean of the school from 1993-1998. Glen concentrates on the fascinating area of trust-based marketing on the Internet. How trust is built on a web site, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the "push" type of marketing commonly observed, are just a few of the facets that Urban explores. His current research focuses on customer advocacy. His new Theory A aligns the firm as a representative of the customer's needs and leads to transparency, unbiased advice, trusted advisors, and best products. Recent research concentrates on morphing a Web site to fit individual cognitive and cultural style.