Cambridge, Mass. – November 30, 2010 – Direct marketing start-up Micronotes today announced the appointment of renown advertising industry executive Sarah Fay to its Board of Advisors. As an MIT Sloan inspired venture, Micronotes has set out to permanently and positively disrupt the direct marketing industry by improving campaign response rates at unprecedented levels. Through a combination of mathematics and behavioral economics, Micronotes delivers customized, “can’t refuse” deals and cash to consumers through the online banking channel. Micronotes’ free KulaMula FinApp boosts the return on marketing campaigns while creating new revenue streams for financial institutions.

Fay joins the Micronotes board with more than two decades of proven experience in the media industry. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She helped build Aegis Media’s Isobar into one of the most recognized digital companies in the world through a combination of acquisitions, new business wins and organic growth. In her role as president of Carat Interactive and then president of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

“Throughout my career, I’ve witnessed some of the most significant market shifts in the media industry. When I saw the vision and capabilities of Micronotes, I realized that the direct marketing industry would be shifting yet again through the company’s ability to fuse creativity, customization, behavioral science, and technology into amazing offers for consumers,” said Fay.  “It’s easy to see how Micronotes will become ingrained into the daily habits of consumers because of its simplicity, fun and great deals on consumer products and services.”

An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for social marketing campaigns. Sarah has been widely quoted in leading media outlets including: Ad Age, Ad Week, DM News, B2B Magazine, The New York Times, The Wall Street Journal, and USA Today. Additionally, Sarah is a frequent speaker at major marketing conferences and actively participates on several company and industry boards.

“In looking at influencers in the media industry, it was clear that Sarah had the track record of thought leadership, success, and integrity to help us expand our footprint in the direct marketing side of our business, ” said Devon Kinkead, CEO and founder of Micronotes.  “As Micronotes continues to grow into a direct marketing leader, we will rely on Sarah’s industry experience and guidance to help us to achieve the very high goals and standards we have set for the company.”

About Micronotes

Micronotes is an interactive direct marketing company that connects marketing dollars directly to consumers through the online banking channel while generating cross-sell and revenue generating opportunities for financial institutions and marketers.  Founded out of a research project at the MIT Sloan School of Management, Micronotes’ core offerings include the KulaMula financial application that is available for free through financial institutions and the KulaQ marketing platform that enables brand marketers to build a series of questions for the consumer to generate highly customized offers. By participating in 30-second surveys, consumers receive customized marketing offers and cash incentives in a zero spam environment while financial institutions generate profit through revenue shares with brands, and brands realize higher returns on marketing campaigns.

Contact:

Kathleen Keating

FastStartPR for Micronotes

617-460-2702

Kathleen@micronotes.com