Glen Urban, noted MIT marketing scholar and entrepreneur, in his book, Don’t Just Relate – Advocate!, talks about Financial Institutions using online advisors to increase loan volume, reduce cost, and improve customer trust with 95% of customers recommending the advisor to a friend.   

At the same time, Winbuyer.com, is building customer trust by offering to put competitors prices on their customers’ websites (Yes, you read it correctly) and quoting success stories like, “Leading home improvement retailer improves conversions by over 20% with Onsite Comparative Pricing Solution.”

We just completed our second field trial of our KulaMula cash-back bill-pay system with 5 consumers brands who collectively conducted 852 20-second interviews with about 150 bill-payers.  The results for both brands and bill-payers were extraordinary with average offer acceptance rates well above 50% -- meaning that more than 1/2 of the brand-offers presented, after customization, were accepted by bill-payers.