Actually, I don't know -- I haven't found that number just yet.

We had a board meeting Monday with not 1, not 2, but 3 MIT Professors in attendance; Glen Urban, Drazen Prelec, and Nelson Repenning. We were talking through the data from our most recent field study which, again, yielded an average offer acceptance rate of 66% and cost per action of about $5 (table below).

I am pleased to announce that Glen Urban, David Austin Professor of Marketing at MIT, has joined the Micronotes Advisory Board. Glen Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, an entrepreneur, a prolific author, a sculptor, and a sailor. He has been a member of the MIT Sloan School of Management faculty since 1966, and was Dean of the school from 1993-1998.