I recently read an article by Anna Talerico entitled "A simple road to more personalized site experiences", where she urges companies to segment visitors as they come on their landing page. She goes on to say that "you [merchants] can't get out there and talk to each person who clicks through your site, so let your landing pages do the talking for you". 

While Anna may be correct in the fact that segmentation increases customer conversion I strongly disagree with her statement that you can't talk to everyone out there.

I'm excited to announce that Tom Burgess, founder and CEO of Third Screen Media, has joined our advisory board as marketing practitioner. Tom is a serial entrepreneur in the internet marketing space with extraordinary customer-side communications talent. Micronotes is pioneering an entirely new way of marketing with our "digital sales call" technology and it's great to have Tom; entrepreneur, executive, and avid sailor -- aboard to help us navigate.

I asked Tom why he joined our board and here's what he said, "Micronotes is a pioneer in a new marketing paradigm that is focused on bringing benefits directly to the consumer.