There has been so much buzz recently around the changes Financial Institutions are going to need to implement: mobile banking, online features, data integration, and social media insight just to name a few.  In particular I have tuned into the flurry of news and articles around FI marketing.

Targeted online display- the next big thing. In an article by Laura Sydell, Smart Cookies Put Targeted Online Ads on the Rise, she cites Joanna O’Connell of Forrester Research saying that the online display ad market is expected to grow 6% in the next four years thanks to targeting abilities. Instead of being bombarded with ads that have no relevance, now, web sites can put a cookie on your browser allowing advertisers to see which sites you visit, and when you make a purchase. In addition to cookies, it isn’t hard for online ad agencies to gather your location, age, gender, income, and family size.