Sign of the Times

Sign of the Times

When you work for an artificial intelligence software company that uses machine learning to help financial institutions to engage more effectively with online banking users, you tend to notice things related to your work. One day, while coming around the corner of the building I work in, I happened to see a sign in the window of People’s United Bank advertising attractive CD interest rates. It got me thinking.

Do You Want My Money?

Do You Want My Money?

Recently, I received an inheritance and deposited it into the local bank I’ve done business with for a long time. And because my job is to sell Micronotes’ AI-driven marketing engagement solution to banks, I conducted a little experiment. I wanted to see how long it would take my bank to recognize this deposit, and engage me in a discussion about what I could do to maximize the funds. And I wanted to see what form the engagement would take.

How to Reduce Attrition and Retain Customers in the Age of Digital Banking—Part 1

How to Reduce Attrition and Retain Customers in the Age of Digital Banking—Part 1

The only thing worse than losing a profitable customer is knowing that you’re systematically losing profitable customers! As an AI-driven marketing technology company focused on deepening customer relationships, it was a natural evolution for Micronotes to begin offering our customers propensity risk scoring. In short, here’s why is matters and how it works.