50 Sales or 40 Leads: Take Your Pick

Micronotes is one of the few marketing automation companies that tracks real booked sales attributable to our platform.  In this age of digital marketing "tonnage"  where billons of impressions are bought, millions of emails are sent, and sales are rarely measured, we're taking the opposite approach.  We're working to lower the number of impressions and emails sent -- while increasing the number of sales per interaction.  Isn't that the purpose of marketing automation software -- to maximize sales and minimize consumer fatigue?  

So, here's how we're doing with one of our clients over the last 3 months:

 Table 1 - Micronotes sales results

Table 1 - Micronotes sales results

At a 0.1% click-through rate and 5% landing page conversion rate, you would actually have fewer leads with advertising than Micronotes has in sales, as shown below:

 Table 2 - Lead results using standard advertising in place of Micronotes

Table 2 - Lead results using standard advertising in place of Micronotes

So, you can have about the same number of booked sales with Micronotes as you can have in leads using adverting in the digital banking channels;  take your pick.  More sales will boost revenue, reduce attrition, and improve the customer experience with lower ad fatigue.    

But, don't take our word for it -- try Micronotes yourself for 30 days, free of charge!