Mobile Interviews: 10x More Sales

Mobile interviews are highly effective in generating product and service sales as compared to mobile advertising.  Here are a couple of performance examples using audiences selected using Boolean logic:

 Table 1 - Campaign Performance - Mobile Banking

Table 1 - Campaign Performance - Mobile Banking

And here are the lead segments from these two campaigns.  All call-back leads were automatically emailed to the front lines for customer contact and follow-up.  

 Table 2 - Credit Card Segment Detail

Table 2 - Credit Card Segment Detail

 Table 3 - Direct Deposit Segment Detail

Table 3 - Direct Deposit Segment Detail

These sales are important because product sales reduce the odds of attrition by 27% and direct deposit reduces the odds of attrition by 58%; both go a long way to establishing loyal customers.  

But, the real question is -- how do these yields compare to mobile advertising?  Here's that comparison:

  Table 4 - Comparison of mobile ad vs. mobile interview yields

 Table 4 - Comparison of mobile ad vs. mobile interview yields

So, interviews yield a 10X improvement in impression to lead yield, with most of the improvement coming from a higher click-through rate.  

Most advertising platforms, however, do not report sales -- which our platform does report. Accordingly, it's difficult to compare our 11% and 56% lead to sale conversion rates to ad platforms but -- assuming they are the same -- interviews are still yielding 10 sales for every one sale from advertising.  

The exponentially higher productivity of interview marketing exists because questions are more engaging than ads, interviews are faster because they don't require landing page loads, and interviews let customers select products based on their own needs - like search marketing.  You can try interview marketing yourself for 30 days free with about one hour of a webmaster's time, and you too will see the power of this simple idea; if you want to know what your customers need, ask!