28% Monthly Engagement Rate: Impossible!

Micronotes interviews online and mobile banking customers through the digital banking channels. Over the past 2 years, one of our clients interviewed an average of 28% of their entire internet banking audience each and every month.  For this client, with about 64,000 unique visitors per month, that level of engagement generated 487,832 clicks that trained our machine learning based targeting systems, and produced 36,620 leads.  So, it's not only possible, but that's a 2 year average -- it's very doable!    So, what does that level of engagement do?  A lot, it turns out...

Tables 1 & 2 below show the engagement rate over the past 24 months.

  Table 1 & 2 - Engagement rates (percent of unique internet banking customers who took at least one unique interview during the month) over the past 24 months.

Table 1 & 2 - Engagement rates (percent of unique internet banking customers who took at least one unique interview during the month) over the past 24 months.

It's difficult to imagine an alternative means of  having nearly a half a million conversations with 65,000 customers over a 24-month period to generate 36,000 warm leads.  A warm lead is a customer who explicitly stated during the interview that s/he was in-market, and interested in learning more about the financial institution's products and services.    

Equally important, the amount of machine training data  needed to improve targeting accuracy generated by these clicks is immense.  With most interviews comprising 3 clicks, about 1.5MM data points were written back to our database to reduce targeting errors for these 65,000 customers.  There's really nothing better than a well-trained machine. :)  

Summarily, we're on a mission to realize a future that doesn't include even more advertising and spam; are you? Rather,  we're looking for a future where one impression yields one engagement and one sale because that's a customer experience we can get excited about.   

If you'd like to try Micronotes free for 30-days, to engage with your customers, at scale,  and talk about the most important events affecting their lives -- sign up! It only takes a webmaster an hour to install Micronotes on your public logout landing page and you'll be on your way to real engagement!