Learn how technology is solving the digital engagement and personalization problem for retail financial service providers. As branches empty and digital banking traffic expands, new engagement strategies are needed to help financial institutions uncover and serve individual member needs. The stakes couldn’t be higher as consolidation sweeps through the industry and fintech providers target financial institution members with unique and personalized experiences.
Christian Klacko from Micronotes covers the following topics:
- How to machine learn an audience using FI data
- Validating needs with automated interviews
- Engage customers behind the firewall and drive sales