Retail banking providers typically employ multiple marketing automation systems and plan to use even more. Invariably, one question arises during new martech vendor review meetings, "How do these systems cooperate?" Well, one way that one plus one equals three is the use of Micronotes and Timetrade. Timetrade is an online appointment scheduling company that automates the scheduling of branch appointments. Once Micronotes completes an online or mobile interview, if appropriate, we offer the customer the option to schedule a branch appointment using Timetrade. Below, we've made some surprising discoveries about the types of appointments people make using Micronotes|Timetrade...
Let's first look at the experience. Micronotes machine learns audiences and presents interviews in the mobile and online space, as shown in Figure 1.
Once the customer self-selects into a buying segment via the interview, s/he is offered the opportunity to apply online, receive a phone call, or schedule an appointment with a banker. Although less than 1% of Micronotes leads schedule a branch visit, it's still an important subset of customers who are interested enough in a product or service to schedule an appointment with a local banker.
If the customer clicks on the schedule appointment response, s/he is redirected to the Timetrade appointment scheduler where s/he can schedule an appointment at a branch close by (Figure 2).
The coupling of Micronotes and Timetrade enables the financial institution to harness machine learning to select, interview, and qualify prospective customers through the high traffic digital banking channels -- and schedule an appointment with a banker; all in under 30 seconds.
Examining the last 157 appointments that were made, automatically, by Micronotes|Timetrade, at one of our joint customers, we can see that loans and wealth management top the list for the most appointments -- with auto loan refinance being the lead subcategory in loans; a surprising result, given all the online financial tools available.
The combination of machine learning, interview marketing technology, and scheduling automation yields an incredibly efficient process for users who can get their personal financial needs met, in their own way, in under a minute. Moreover, the combination creates a highly efficient bridge between digital banking technology and bankers in the branches. The combination is truly an example of 1 + 1 = 3.
But, don't take our word for it. Try Micronotes free-for 30 days and redirect you own users to your scheduling application, or landing page; it only takes a webmaster an hour to install the Micronotes trial and you will learn a lot out your customers' lives in very short order!