By Kevin Flanagan, Director of Marketing
There was a time when banks and credit unions could ask customers who were visiting a branch if they were interested in additional products or services. However, the explosive growth of digital banking has largely eliminated that opportunity.
But rather than guess what customers and members want, why not ask them while they use online banking? That's how interview marketing works.
We held a webinar on April 25, 2018, featuring Devon Kinkead, founder and CEO of Micronotes, who discussed how banks and credit unions are using AI-driven interview marketing to engage with online users. The presentation examined how this new way of engaging with online users is helping financial institutions reduce attrition and generate more business.
View the webinar recording: