By Kevin Flanagan, Director of Marketing, Micronotes
With most bank transactions now conducted using digital channels—online and mobile—the way bankers engage with consumers has changed dramatically. With these changes comes the realization that the longstanding way of working to determine which customers are the best targets for specific products and services also needs to change.
In this webinar, Micronotes CEO Devon Kinkead and the company’s Stanford-educated Data Scientist, Margreth Mpossi, discuss how bank marketing needs to change to take advantage of innovations such as artificial intelligence and machine learning.
You’ll learn how these technologies can provide incredibly valuable insights into any financial institution’s customer or member base and make the effort to focus campaigns more effective than ever.
Watch the video here: