Digital Marketing

Let's Talk About Sales Numbers, For a Change

Let's Talk About Sales Numbers, For a Change

Last week, we hosted a webinar entitled, Let’s Talk About Sales Results, for a Change, which was motivated by the lack of hard sales numbers in articles and blogs produced by the 3,800-odd marketing automation companies industry wide. At Micronotes,  we don't use adjectives, hyperbole, and inferences when describing the performance of Micronotes, we use numbers. Here are those numbers...

Questioning The Creep Factor

Questioning The Creep Factor

Creepiness in targeted advertising abounds to the extent that it now has a name, "The creep factor."   I often find myself being chased around the internet by some bike parts that I looked at on Amazon, which is kind of weird, frankly.  The creep factor is high when data is collected without our knowledge and used against us; for example, when my email address is collected without my knowledge and sold to a direct mail firm who fills my inbox with offers to "make thousands at home" or "remedy unspeakable ailments" . Conversely, the creep factor is zero when my data is used for my benefit -- as in the case of Google Maps, who uses my current location to help me get to where I'd like to go. But, what about the creep factor in financial services? 

3 1/2 Years of Micronotes: No Fad

3 1/2 Years of Micronotes: No Fad

One of the things we worry about constantly is the durability of Micronotes and interview marketing. Will we succumb to interview blindness?  Will users tire of interacting with us over time?  Are our machines really learning and making content more relevant to users?  So, as data geeks, we looked at some data from a longer time span, of course, and here's what we found... 

Some Banking Providers Have a Sales Force That Just Can’t Be Beat

Some Banking Providers Have a Sales Force That Just Can’t Be Beat

Financial institutions have utilized referral campaigns for ages. A satisfied customer refers a friend and once the friend opens an account, both parties receive a thank-you in the form of a small account deposit. However, what if instead of referring one friend, your satisfied customer was able to act as a brand ambassador, referring ten, 100, or even 1,000 friends?