Engagement

28% Monthly Engagement Rate: Impossible!

28% Monthly Engagement Rate: Impossible!

Over the past 2 years, one of our clients interviewed an average of 28% of their entire internet banking audience each and every month.  For this client, with about 64,000 unique visitors per month, that level of engagement generated 487,832 clicks that trained our machine learning based targeting systems, and produced 36,620 leads. So, what does that level of engagement do?