Interview Marketing

Micronotes Acquire Beta and the Death of the Landing Page

Micronotes Acquire Beta and the Death of the Landing Page

A few months ago, we decided to let our interview marketing technology out onto the internet to see what kind of results we could generate. We invited one of our customers to buy ad space on bankrate.com and to use an interview, rather than a banner, to prospect for new customers. The campaign targeted prospects living in our customers designated market area.  Here’s what it looked like.

Mobile Magic: Engaging On The Small Screen

Mobile Magic: Engaging On The Small Screen

If you're doing well-targeted banner advertising on your mobile banking App, you're probably getting a 0.5% click-through rate and a 5% conversion rate on your landing pages.   So, at 16 App uses per month and assuming one impression per use, you'll get about one lead for every 250 mobile App users per month.    Our mobile interview does a little better than that... about nine times better, in fact. 

3 1/2 Years of Micronotes: No Fad

3 1/2 Years of Micronotes: No Fad

One of the things we worry about constantly is the durability of Micronotes and interview marketing. Will we succumb to interview blindness?  Will users tire of interacting with us over time?  Are our machines really learning and making content more relevant to users?  So, as data geeks, we looked at some data from a longer time span, of course, and here's what we found...