Pin it, post it, share it, snap it, tweet it, yelp it! Social media may be a trending topic, but does it make sense for financial institutions to include it as an integral part of their marketing strategy?
Financial institutions have utilized referral campaigns for ages. A satisfied customer refers a friend and once the friend opens an account, both parties receive a thank-you in the form of a small account deposit. However, what if instead of referring one friend, your satisfied customer was able to act as a brand ambassador, referring ten, 100, or even 1,000 friends?