Businesses waste a lot of time and effort trying to sell their solutions to the wrong people. Is there a better way to market and sell? Artificial intelligence provides data to help marketers and sales teams target the right users at the right time.
When you work for an artificial intelligence software company that uses machine learning to help financial institutions to engage more effectively with online banking users, you tend to notice things related to your work. One day, while coming around the corner of the building I work in, I happened to see a sign in the window of People’s United Bank advertising attractive CD interest rates. It got me thinking.