Businesses waste a lot of time and effort trying to sell their solutions to the wrong people. Is there a better way to market and sell? Artificial intelligence provides data to help marketers and sales teams target the right users at the right time.
We all know what conversations are. So when we hear the phrase “conversational banking,” does it only involve bankers speaking with their customers? No, it’s so much more than that, even if it is taking time for people to realize all the ways conversational banking can help bankers and their customers.
A recent survey finds that financial institutions that fail to deliver a user-friendly digital banking experience are at risk of losing customers. If your institution isn’t committed to providing outstanding digital banking experiences, well, good luck.
At the recent FinTech Ideas Festival, Micronotes CEO Devon Kinkead heard a couple of questions from the audience during a panel discussion about AI in banking. He shares his answers to those questions with an emphasis on keeping the discussion as simple as possible.
The concept of artificial intelligence is still pretty abstract for most people. Just about everyone has heard the term, but unless you work in the industry or regularly use an AI-based application, you probably aren’t clear on precisely what it means. The same goes for machine learning. In fact, many people think AI and ML are two different technologies. That’s not the case at all.
Want to learn how to measure the loyalty and satisfaction of digital banking users? It’s easy if you run Net Promoter® campaigns using the Micronotes platform. Watch this webinar and learn all the benefits your financial institution can realize by leveraging NPS®.