Anticipate the Needs of Digital Banking Users—Quickly and Accurately
If financial institutions don’t know what their digital users want, how can they fulfill users’ needs quickly and accurately?
Micronotes Predict, a key component of our AI-driven marketing automation platform, delivers accurate predictions about digital banking users’ preferences that retail and digital banking leaders and marketers—the people responsible for driving business and building relationships with digital banking users—have long desired.
Predict leverages financial institutions’ core data, the results of brief conversations conducted with digital banking users, and Micronotes’ own proprietary machine-learning algorithms to make highly accurate predictions about the products and services people want. It enables bankers to stop guessing and start asking what users want.
How it Works
Micronotes is the only predictive marketing platform to output scores reflecting explicit customer input and is therefore the system of record for cross-selling products to a financial institution’s digital banking users via all marketing channels.
We’ll spare you the complex—and proprietary—details behind Predict. Instead, we’ll focus on how it provides highly accurate and actionable results for financial institutions.
Micronotes takes multiple data sources and applies artificial intelligence and machine learning to deliver highly accurate predictions about digital banking users. By using Predict, financial institutions not only can predict the products and services users want, they also can take advantage of long-term trends to predict even rare occurrences—such as which users are candidates for attrition or delinquency—before they happen.
The greater the number of transactions (products purchased, services chosen) taking place at a given financial institution, the more information Micronotes can leverage to predict future activity.
Our bank and credit union clients access the data output through Micronotes Campaign Manager to present personalized offers to digital banking users based on their interests—not a firehose approach to user engagement where everyone sees the same banner ad, even though it probably doesn’t apply to the majority of users.
Micronotes Predict™ cuts mortgage audiences to size to maximize revenue per customer interaction.
Micronotes Retain™ predicts which attractive customers are at risk of attrition and takes action to retain them.
For a product called Predict, accuracy is critical. Micronotes’ algorithms deliver propensity scores between 0 and 1 for each clients’ digital banking users. The higher the score, the more likely a user is to acquire a given product within the next month. Clients use the scores to target high-propensity users with email, direct mail, and CRM-based marketing activities.
The Value of Feedback
Each financial institution a person does business with wants to attract all of that individual’s business—every deposit account, loan, etc. Micronotes help banks and credit unions achieve that goal through predictive marketing.
Good predictions are particularly important for cross-selling and retention because customers expect their financial institution to know them. The best way for an FI to demonstrate they know their customers is to anticipate their needs and intentions with a very high degree of accuracy. Predict makes that possible.
System of Record for Cross-Selling
The value of a marketing campaign is equal to the value of good leads produced minus the cost of mistargeting. Reducing mistargeting and missed opportunities improves campaign value and customer experience. Machine learning is the only way to systematically reduce targeting mistakes, such as not knowing which users are—and which are not—in the market for a loan or other financial product.
By probabilistically scoring response and user data we can project more potential customers to target, thereby ensuring a robust data set.
To prevent attrition, we use machine learning to predict which profitable customers are at risk of leaving, enabling institutions to initiate account reviews and customer outreach. We also predict which digital banking users are at risk of delinquency. This enables institutions to encourage the use of skip-a-payment products and schedule meetings with a banker to work through financial rough spots.
By learning directly from customer responses, and enabling easy downloading of scores for use with marketing systems—email, direct mail, multichannel advertising systems, CRM marketing, etc.—Micronotes Predict has become the system of record for cross-selling financial services.
Products and Services with Scores
With Micronotes Predict, scores for the following services are included with all subscription levels:
Certificate of Deposit
Home Equity Loan/Line of Credit
Mobile Check Deposit
Money Market account
Online Bill Pay
More sales, with significantly less marketing cost and effort
Better customer/member retention
Fewer loan losses
Downloadable scores for use in targeted marketing campaigns