Micronotes' FaceApp interface personalizes the digital cross-sell experience with the face and name of the interviewer and creates celebrity bankers
CAMBRIDGE, Mass.—July 11, 2016—Micronotes, a cloud-based marketing automation company for financial institutions, today announced the availability of its FaceApp™ interface that enables bankers to interview their own customers through the digital banking channels using their own face and name. The FaceApp interface is very engaging with campaign clickthrough rates hovering around 10%.
Micronotes FaceApp interface addresses one of the biggest challenges facing financial institution: How to stay connected to increasingly digitally engaged customers?
“Social media has trained us to look for faces in digital content,” said Devon Kinkead, founder and CEO of Micronotes. “By placing the face, name, and title of the banker with his/her interview, the FaceApp scales the interview process, drives more engagement, and creates celebrity bankers who, after thousands of digital impressions, become in-branch celebrities with customers who excitedly exclaim, ‘Hey, I know you… you’re Susan!’”
FaceApp has been made available to all Micronotes Cross-Sell™ customers. Micronotes offers an easy to install basic starter service and a fully upgradable product suite including:
- Micronotes Cross-Sell Basic™: Allows bank marketers to easily and unobtrusively engage qualified customers online at logout using eight brief, high impact interviews. The preconfigured interviews include: Net Promoter Score®, anticipated life events such as the purchase of a new car or home, and security quick facts like how to stay safe in the face of: Phishing attacks, shopping scams, password theft, and ATM bandits.
- Micronotes Cross-Sell Pro™: Engages existing customers when they are banking online. The product is installed on the high traffic secure-side of online banking where user identification is critical. Pro facilitates personalized, secure, one-on-one online interviews based on user profiles and interview responses and then routes sales leads to the appropriate sales contact. Pro requires a data feed and installation by Micronotes.
- Micronotes Cross-Sell Enterprise™: Provides bank marketers with the ability to engage customers through online banking, mobile banking, text, and social media including Facebook and Twitter. The full cross-channel predictive interview marketing system easily integrates with a bank’s email or CRM systems. Enterprise also requires a data feed and installation.
Across all of its products, Micronotes interviews typically take fewer than 12 seconds to complete and the average fraction of customers engaging in the interview process in any month is 32 percent.
Pricing for all three products is based on the size of the active digital user base and starts at $200 per month and a free trial version is available here.
Micronotes is a marketing automation company serving retail banking providers. The company’s fast, automated and cloud-based digital interview platform applies machine learning to customer data to improve customer engagement and effectively cross-sell financial products through the digital service channels. A privately held company, Micronotes is based in Cambridge, Mass.