Expertise in Entrepreneurship and Engineering Accelerates Company’s Use of AI to Drive Digital Engagement in Retail Banking
CAMBRIDGE, Mass.—March 3, 2016—Micronotes, a cloud-based interview marketing automation company that drives engagement and sales opportunities for financial institutions, today announced the appointment of artificial intelligence entrepreneur, researcher, and MIT Expert in technology innovation Dr. Luis Perez-Breva to its Board of Advisors.
Dr. Perez-Breva is a lecturer and research scientist at the MIT School of Engineering and is co-director of the MIT Innovation Teams Program, a joint initiative of MIT Engineering and Sloan that identifies and nurtures emerging technologies for commercial impact.
“As an educator and entrepreneur, I have acquired a unique pragmatic view into the ways artificial intelligence can create value for businesses today. One of the key learnings from my past experience is that understanding first the problem artificial intelligence needs to solve is critical to derive value from data,” said Dr. Perez-Breva. “With a focus on the banking industry, Micronotes has uncovered a unique way to seize the untapped cross-sell opportunity. Micronotes is going beyond traditional analytics putting emphasis on learning how to ask the right questions, and applying AI and machine learning to turn traditional advertising into a conversation between banks and consumers.”
Dr. Perez-Breva joins the Micronotes board with more than two decades of experience having researched, practiced, deployed, and taught entrepreneurship and innovation worldwide. He has developed expertise as a serial innovator and entrepreneur both in the laboratory of innovation and in the classroom as an outstanding innovation educator.
“Luis’ work, research, and entrepreneurial expertise in artificial intelligence is already playing a significant role in the evolution of Micronotes and our technology platform,” said Devon Kinkead, CEO and founder of Micronotes. “We’ll continue to benefit from Luis’ insight as we leverage artificial intelligence to drive conversational marketing to superhuman levels of effectiveness.”
Dr. Perez-Breva earned a Ph.D. from MIT in electrical engineering and computer science (artificial intelligence). He also earned degrees in chemical engineering, physics and business in Spain and France. As an innovator and entrepreneur, he has worked on cell phone location for emergency response and national security, automated portfolio allocation, and developed several nonprofit organizations, including building a new university centered around innovation. In 2011, the government of Spain recognized his career achievements as well as his role in the inception of MIT-Spain with the Order of Civil Merit of the Kingdom of Spain.
Micronotes is a marketing automation company serving retail banking providers. The company’s fast, automated and cloud-based digital interview platform applies machine learning to customer data to improve customer engagement and effectively cross-sell financial products through the digital service channels. A privately held company, Micronotes is based in Cambridge, Mass.